Senior Product Marketing Manager, Payroll GTM

About This Role

As the Senior Product Marketing Manager for Payroll GTM, you will own the narrative, positioning, and go-to-market strategy for Gusto’s Payroll platform across self-serve and sales-assisted channels. This role requires a PMM comfortable translating customer insights into product strategy and GTM execution. You will build trust, collaborate cross-functionally, and influence stakeholders through clear, data-backed recommendations.

Responsibilities

• Own the end-to-end narrative for Payroll including positioning, messaging frameworks, competitive differentiation, and vertical-specific stories
• Translate customer jobs-to-be-done, market dynamics, and product vision into compelling, data-backed recommendations for Product and company leadership
• Develop cross-channel GTM strategies that drive top-of-funnel growth and activation
• Strategize, plan, and measure launches for payroll features and improvements across self-serve and partner channels
• Partner with Sales and Enablement teams to build high-quality, segment-specific pitch decks, ROI models, value prop guides, and product materials

Requirements

• 8–10+ years in Product Marketing or related roles with deep experience in positioning, messaging, customer insight, and GTM execution
• Experience marketing SMB-focused software, ideally in fintech, compliance, or other regulated/complex industries
• Demonstrated success driving measurable business impact in a multi-product SaaS environment
• Experience setting KPIs and designing feedback loops to evaluate GTM effectiveness, iterate quickly and scale winning programs

Qualifications

• 8–10+ years in Product Marketing or related roles

Nice to Have

• Fluency with AI-powered marketing and analytics tools and processes

Skills

* Required skills