Senior Marketing Manager

About This Role

Lead the development of integrated marketing strategies, serving as a strategic advisor to business stakeholders to align priorities and ensure marketing investment on high-value opportunities. Own the performance of the marketing strategy, establishing success metrics and adjusting approaches based on data-driven insights. Guide and enable marketing teams by setting strategic priorities and ensuring alignment to a unified strategy while empowering execution.

Responsibilities

• Lead the development of integrated marketing strategies that directly support business priorities
• Translate marketing strategies into clear marketing direction and measurable outcomes
• Serve as a strategic advisor to business stakeholders to align priorities and influence decision-making
• Ensure marketing investment is focused on the highest-value opportunities
• Own performance of the marketing strategy, establishing success metrics and monitoring progress
• Proactively adjust approach based on business impact, market dynamics, and data-driven insights
• Guide and enable marketing teams by setting strategic priorities and providing clarity on goals and expectations
• Ensure teams are aligned to a unified strategy while empowering execution leaders to deliver
• Leverage market intelligence, customer insights, and competitive trends to develop strategic recommendations
• Lead cross-functional planning and orchestration, ensuring marketing strategy is tightly integrated with broader corporate initiatives

Requirements

• 8+ years of progressive experience in marketing, strategy, or related business roles
• Experience leading strategic initiatives and influencing senior stakeholders in complex or matrixed organizations
• Proven experience developing and owning marketing strategies
• Strong leadership and advisory capability
• Experience guiding teams, setting strategic direction and driving alignment across functional teams
• Analytical mindset, with the ability to define success metrics, interpret performance and translate insights into strategic recommendations

Qualifications

• Bachelor's degree in marketing, business or a relevant field or equivalent combination of education and relevant experience
• 8+ years of progressive experience in marketing, strategy, or related business roles, including experience leading strategic initiatives and influencing senior stakeholders in complex or matrixed organizations

Nice to Have

• A continuous learner who applies industry trends and emerging technologies to inform strategy

Benefits