Senior Digital Media Planner - Political Cycle 2026

About This Role

The Senior Digital Media Planner provides strategic counsel and develops comprehensive digital advertising strategies for political clients, managing cross-platform campaigns and presenting strategic insights. The role focuses on leveraging industry research and trends to create compelling media recommendations.

Responsibilities

• Own the full lifecycle of digital media campaigns, from strategy and planning through execution, optimization, and performance analysis
• Serve as a strategic voice in media planning conversations, identifying optimization opportunities and continuously improving media processes
• Provide expert counsel to clients on digital media strategy, platform selection, audience targeting, budgeting, and measurement
• Translate research, audience insights, platform innovations, and cultural trends into clear, compelling media POVs and recommendations
• Develop and present persuasive media strategies for existing clients and new business pitches
• Manage day-to-day media buying operations, including creative trafficking, vendor coordination, billing, and reconciliation
• Monitor, optimize, and analyze campaign performance using platform data, third-party tools, and custom reporting frameworks
• Stay current on the evolving digital landscape, including changes in privacy, identity, measurement, and platform capabilities
• Build and maintain strong relationships with media partners, evaluate proposals, negotiate contracts, and understand the unique value of each platform
• Educate and collaborate with cross-functional teams (creative, account, production, analytics) on digital media strategies, trends, and best practices

Requirements

• 4-6 years of digital advertising experience
• 2+ years of programmatic buying experience (any DSP)
• Social Buying Experience on Meta, Twitter, TikTok, Reddit, LinkedIn, Snapchat
• Experience buying and managing cross-platform digital advertising programs
• Experience managing awareness (branding or message) and acquisition/performance programs
• Understanding of search engine marketing space and social media platforms
• Experience leveraging AI-powered tools and platform automation
• Experience planning, executing, and managing paid influencer programs across social platforms
• Strong analytical skills
• Ability to work across teams and with a variety of stakeholders
• Flexibility to work evenings and weekends

Qualifications

• A Bachelor’s degree
• 4-6 years of digital advertising experience, with at least 2 years of programmatic buying experience

Nice to Have

• Experience working with an ad-serving platform (DCM preferred)

Skills

* Required skills

Benefits