Public Relations Manager

About This Role

Manage public relations activities for an agency specializing in connecting brands to consumers, focusing on crafting communications, managing media relations, and executing PR initiatives. This role involves collaboration with internal and external stakeholders to maintain consistent brand messaging and effective campaigns.

Responsibilities

• Craft and distribute press releases
• Manage media relations
• Develop communication strategies
• Execute public relations initiatives
• Coordinate and oversee product placements across print, digital, and social media
• Develop and execute gifting programs targeting fashion editors, influencers, and KOLs
• Build and manage strategic outreach initiatives to strengthen relationships with media, influencers, and industry partners
• Supervise interns and assistants, providing guidance and oversight
• Support the PR Assistant overseeing press showroom activities and sample trafficking
• Prepare detailed monthly activity reports and event reports for clients
• Track and analyse media coverage using Launchmetrics and Lefty, including calculating Media Value and ROI
• Manage monthly client budgets and expenses
• Coordinate and execute event management activities for clients, including production, guest list, and budget management
• Oversee planning and execution of agency press days in New York and Los Angeles
• Collaborate with the PR Assistant to curate and manage the NPPR social media profiles including Instagram and Linkedin

Requirements

• Strong skills in writing and distributing press releases
• Expertise in Media Relations
• Deep understanding of Public Relations
• Proficiency in crafting and managing Strategic Communications
• Excellent verbal and written communication abilities
• Strong organisational skills and ability to manage multiple projects simultaneously

Qualifications

• A bachelor's degree in Public Relations, Communications, Marketing, or a related field is preferred
• 2-year experience in a full-time role within a PR agency

Nice to Have

• Experience in building and maintaining relationships with media outlets
• Knowledge of the New York City media landscape

Skills

* Required skills