Program Manager, Seller Events

About This Role

This role involves leading the execution of marketing initiatives, primarily focusing on Product Marketing and Lifecycle Marketing, for seller events within a large matrixed organization. The Program Manager will act as the key liaison between various teams to ensure precise and impactful delivery of marketing assets and campaigns.

Responsibilities

• Manage the end-to-end marketing lifecycle for Product and Lifecycle Marketing programs, including the Marketplace newsletter and webinars
• Act as the primary liaison between Strategists, business partners, channel partners, and the internal creative studio for asset production
• Translate technical program specifications into actionable creative briefs, managing complex deliverables and last-minute requirements
• Support the team's migration from Jira/Asana to Airtable to streamline workflows and improve project visibility
• Partner with Brand, Creative, Operations teams, and business partners across various hubs to ensure marketing alignment
• Proactively gather missing information from stakeholders to prevent bottlenecks for the Creative team
• Maintain high standards for brand consistency across all physical and digital marketing assets

Requirements

• 5-7+ years in Program Management or Marketing Project Management
• Specific focus on Product Marketing or Lifecycle Marketing within a B2B/Corporate environment
• Deep familiarity with product launch processes and lifecycle marketing requirements (e.g., email segmentation, content personalization, campaign tracking, go-to-market timelines)
• Proficiency in Jira and Asana
• Ability to handle rapid changes, shifting deadlines, and high-pressure program execution with a solutions-oriented mindset
• Exceptional attention to detail
• Strong communication skills

Qualifications

• 5-7+ years of experience in Program Management or Marketing Project Management, with a specific focus on Product Marketing or Lifecycle Marketing within a B2B/Corporate environment.

Nice to Have

• Airtable experience
• Experience navigating a large, matrixed organization

Skills

* Required skills

Benefits