Performance Marketing Analyst

About This Role

The Performance Marketing Analyst will optimize marketing efforts by analyzing data, extracting actionable insights, and reporting to the Senior Digital Marketing Analyst. This role is integral to the paid advertising team, focusing on campaign performance measurement, identifying improvements, and optimizing strategies based on data.

Responsibilities

• Analyze advertising data to extract insights and identify areas for improvement.
• Develop and implement data-driven recommendations to improve campaign performance.
• Conduct A/B testing and other experiments to optimize advertising campaigns.
• Collaborate with the digital marketing team to create dashboards and reports that track key metrics.
• Build and maintain a deep understanding of advertising performance across multiple channels and platforms.
• Conduct analyses and prepare reports communicating insights, findings, and recommendations to stakeholders.
• Support the planning, execution, and optimization of digital advertising campaigns across platforms including TikTok, Amazon, and Meta.
• Continuously monitor advertising performance, proactively identify emerging trends and issues, and develop strategies to address them.
• Stay up to date with the latest trends and best practices in data analysis and advertising.

Requirements

• 1+ years of experience in data analysis and reporting
• Strong proficiency in Google Analytics and Excel
• Excellent communication skills, with the ability to present complex data and insights
• Passion for analytics and desire to stay up to date on trends
• Well-organized, methodical thinker who can handle competing priorities

Qualifications

• Bachelor's degree in a relevant field (e.g., Marketing, Data Analytics, Mathematics, Statistics, Economics, Computer Science).
• 1+ years of experience in data analysis and reporting.

Skills

* Required skills