Performance Creative Lead (Paid Media)

About This Role

Develop and execute creative concepts across multiple channels, including digital ads, landing pages, video, social, and email. The role involves designing high-quality visual assets, integrating sales copy, and collaborating with campaign stakeholders to achieve lead generation goals.

Responsibilities

• Develop and execute creative concepts across multiple channels, including digital ads, landing pages, video, social, and email
• Design and produce high-quality visual assets (graphics, videos, web visuals) that align with provided copy and campaign goals
• Integrate and adapt existing sales copy into creative designs, making adjustments to enhance clarity, tone, and visual impact
• Collaborate with campaign stakeholders to understand campaign objectives and translate them into effective creative solutions
• Research evolving practices and content, gather competitive intelligence, and propose creative approaches to lead generation
• Manage relationships with external designers, editors, and production partners for specialized or overflow projects
• Coordinate internal creative requests, prioritize workloads, and manage project timelines across the Leads Department
• Participate in A/B testing initiatives by creating new design variations informed by performance insights

Requirements

• Expertise in graphic design, video editing, and visual web design
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or equivalent tools such as Figma, Canva, Final Cut Pro, or DaVinci Resolve
• Strong understanding of performance marketing principles, including how creative influences lead generation and conversion outcomes
• Experience adapting creative content based on performance metrics and audience insights
• Proven ability to manage multiple projects and external collaborators in a deadline-driven environment
• Exceptional creative judgment, attention to detail, and ability to maintain brand consistency
• Demonstrated experience sourcing, hiring, and directing external creative talent (freelancers, actors, etc.)
• Effective creative mind, problem-solving skills, and the ability to balance aesthetic excellence with performance-driven outcomes

Nice to Have

• Successful track record of producing or directing AI-generated video content that enhances marketing performance or storytelling impact

Skills

* Required skills