Marketing Automation Manager

About This Role

Develop, implement, and manage marketing automation workflows to optimize email campaigns, segment audiences, and personalize messaging, working closely with sales and marketing teams to achieve revenue goals.

Responsibilities

• Develop, implement, and manage marketing automation workflows across multiple channels
• Optimize email campaigns for engagement, conversions, and deliverability
• Segment audiences and personalize messaging based on behavior and data
• Work with sales and marketing teams to align campaigns with revenue goals
• Analyze campaign performance and provide actionable insights
• Stay up-to-date with marketing automation trends and tools
• Oversee CRM integrations and lead scoring strategies
• Ensure email campaigns adhere to best practices and legal requirements, such as GDPR and CAN-SPAM regulations
• Implement and improve deliverability best practices
• Champion accessibility and responsive design standards in all email templates

Requirements

• Proficiency with marketing automation platforms (Salesforce Marketing Cloud, Pardot)
• Strong understanding of CRM systems and lead management (Salesforce)
• Experience with email marketing strategy and A/B testing
• Analytical skills to interpret campaign data and metrics
• Excellent project management and organizational skills

Nice to Have

• Knowledge of SQL or data querying
• Experience with AI-driven personalization tools
• Familiarity with web analytics and tracking

Skills

* Required skills

Benefits