Multifamily Marketing and Revenue Manager

About This Role

Drive revenue growth for a multifamily real estate portfolio through strategic marketing, optimized pricing, and enhanced leasing performance. This role involves developing and executing marketing plans to increase traffic, support resident retention, strengthen brand presence, and aligning pricing strategies with portfolio goals.

Responsibilities

• Maximize portfolio revenue by developing and maintaining pricing recommendations through revenue management software
• Monitor leasing velocity, availability, exposure, and market demand to adjust pricing strategies and concessions
• Conduct competitive market analysis and recommend pricing adjustments to stay ahead of local market shifts
• Partner with Regional Managers and Executive Leadership to evaluate property performance and action plans
• Provide regular reporting on revenue trends, occupancy performance, and pricing metrics
• Develop and implement strategic property-specific and portfolio-wide marketing plans
• Drive initiatives that increase qualified traffic, support retention, and improve online visibility
• Oversee ILS listings, SEO/SEM performance, websites, social media, and digital advertising
• Manage visual asset production (photography, videography, virtual tours, renderings, site maps, floor plans)
• Facilitate brainstorming sessions with property teams to develop creative outreach and marketing ideas

Requirements

• 5+ years of marketing and/or revenue management experience in the multifamily industry
• Strong working knowledge of Microsoft Office Suite (Word, Excel, and PowerPoint)
• Experience with revenue management software
• Understanding of revenue optimization, demand forecasting, competitive market analysis, and pricing strategy
• Strong creative skills and exceptional written and verbal communication abilities
• Ability to work with graphic designers and third-party marketing professionals to develop high-quality marketing materials
• Excellent time management and the ability to prioritize multiple projects with tight deadlines
• Strong presentation skills demonstrating the ability to explain performance trends and actionable insights
• Experience coordinating multiple vendors (photography, staging, signage, design, digital advertising, etc.)
• Basic photography and graphic design skills, including experience creating Matterport tours and visual content
• Experience managing marketing content across ILS platforms, SEO, social media, and digital advertising channels
• Ability to consolidate and present data relevant to leasing, marketing performance, occupancy, revenue, and trends
• Knowledge of all Fair Housing and governmental laws related to property marketing and leasing

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, Real Estate, or equivalent experience
• Five years of marketing and/or revenue management experience in the multifamily industry.

Skills

* Required skills

Benefits