Media Manager (Performance Media Analytics)

About This Role

This role involves transforming raw data into actionable insights to drive business growth for clients, analyzing campaign performance, and presenting findings to both internal teams and clients.

Responsibilities

• Collaborate closely with media and client engagement teams to ensure data-driven insights are integrated into campaign strategies and execution
• Analyze campaign performance data within Tableau and other data sources to identify trends, patterns, and opportunities for optimization
• Develop compelling narratives based on data analysis to communicate findings and recommendations effectively to both technical and non-technical audiences, including client presentations
• Proactively identify potential test and learn opportunities based on data insights and formulate hypotheses for experimentation
• Maintain and update the Smartsheet ecosystem, ensuring data accuracy and efficient workflow for campaign management, including building and updating formulas
• Contribute to the development and refinement of data activation processes and best practices
• Stay up to date on industry trends and best practices in data analysis, visualization, and activation

Requirements

• 1-3 years of experience in an analytics role, preferably within the advertising industry
• Proven ability to extract insights from data and translate complex information into clear, concise, and actionable recommendations
• Excellent communication and presentation skills
• Strong proficiency in Excel, including advanced formulas and data manipulation techniques

Qualifications

• 1-3 years of experience in an analytics role, preferably within the advertising industry

Nice to Have

• Experience with Tableau (creating and modifying dashboards, calculations)
• Experience with Smartsheets, including building and updating formulas

Skills

* Required skills

Benefits