Marketing Subject Matter Expert (SME)

About This Role

This Marketing Subject Matter Expert will translate real-world marketing workflows into structured insights to power smarter marketing intelligence and automation. The role involves training and annotating marketing datasets, simulating workflows, evaluating models, and collaborating with product and data teams.

Responsibilities

• Label, curate, and validate marketing datasets (ad copies, campaign briefs, KPIs, customer segments, etc.)
• Design realistic marketing scenarios (brand launches, A/B testing, multi-channel campaigns)
• Map end-to-end marketing workflows: planning → execution → measurement → optimization
• Identify key decision points, metrics, and dependencies
• Review marketing outputs for relevance, creativity, tone, accuracy, and compliance
• Collaborate with product and data teams to define use cases such as campaign recommendations, content personalization, audience segmentation, and performance prediction
• Identify opportunities to improve marketing efficiency and decision-making
• Stay updated with evolving marketing technologies, data platforms, and generative AI tools

Requirements

• 7+ years of hands-on marketing experience
• Campaign strategy & execution (digital, social, performance, brand)
• Marketing automation tools expertise (HubSpot, Marketo, Salesforce Marketing Cloud, etc.)
• Analytics & reporting tools expertise (Google Analytics, Looker, Power BI, etc.)
• Customer segmentation, journey mapping, and content strategy experience
• Media planning, A/B testing, and ROI optimization experience
• Strong ability to translate marketing problems into structured data or workflows
• Excellent communication and documentation skills
• Experience working cross-functionally with product, data science, or engineering teams

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business, Communications, or related field
• 7+ years of hands-on marketing experience

Skills

* Required skills