Marketing Strategy Intern

About This Role

This Marketing Strategy Intern will support Walt Disney World Resort's revenue and attendance goals by developing and implementing communication plans, evaluating campaigns, analyzing consumer research, and coordinating projects to influence consumer behavior and drive visitation.

Responsibilities

• Build and implement communication plans
• Evaluate campaign creative
• Analyze consumer research results
• Interpret analyses and determine go-forward action plans
• Monitor tactical performance
• Develop strategic inputs and communicate strategies to support business objectives
• Solve business issues through innovation of new ideas
• Coordinate and lead projects to increase awareness, drive intent to visit, and accelerate conversion
• Collaborate with internal teams to support business needs through various media channels
• Execute marketing strategies across the business to reach key audiences

Requirements

• Ability to construct and present a compelling story from data analysis and consumer insight/research
• Comfort working with numbers
• Team collaboration with ability to handle conflict to positive resolution
• Proficiency using Microsoft Office Suite and developing presentation decks
• Previous Marketing Internship experience
• Initiative and personal leadership skills with an entrepreneurial mindset
• Enrolled in an accredited college/university pursuing a degree taking at least one class at time of application OR currently participating in a Disney College Program or Disney Internship.
• At least 18 years of age
• Possess unrestricted work authorization
• Have not completed one year of continual employment on a Disney internship or Disney College Program

Qualifications

• Senior year preferred, Major or previous coursework in Marketing, Business, or related field
• Previous Marketing Internship experience

Nice to Have

• Prior Disney Experience
• Familiarity with AI & AI Powered Tools

Skills

* Required skills

Benefits