Marketing Operations Specialist

About This Role

Drive advanced analytics and cross-functional collaboration to optimize marketing campaigns and sales enablement. The role involves ensuring the efficient operation of marketing technology to achieve company goals.

Responsibilities

• Lead the alignment of marketing technology with organizational goals, optimizing systems like Marketo, Salesforce, and Zoom for growth and scalability
• Oversee current and future software and process integrations
• Partner with product, sales, and operations teams to integrate marketing operations best practices across business functions
• Design and implement advanced analytics frameworks and dashboards to track, measure, and optimize marketing performance
• Translate complex data into actionable insights to guide marketing strategies and decisions
• Develop and implement scalable processes with a focus on automation, workflow optimization, and AI
• Oversee data integration across platforms to enable advanced analytics and maximize ROI
• Develop and refine audience segmentation strategies, including lifecycle stages and personas, to enhance customer journeys and drive pipeline growth
• Regularly conduct customer journey mapping exercises to identify process gaps and optimize campaigns, engagements, and reporting
• Create effective sales enablement content and training materials to support sales teams
• Collaborate with key stakeholders during planning, content creation, and launch phases to create a marketing automation roadmap
• Monitor, analyze, and report on campaign performance and ROI, building centralized dashboards for real-time reporting
• Standardize and simplify campaign design across systems for efficient building and deployment
• Activate and manage external agency and contractor resources as needed to support campaign initiatives and operations

Requirements

• 5+ years of marketing experience with a strong focus on marketing operations and automation
• 3+ years of experience in Marketo or similar system (Salesforce Marketing Cloud, Hubspot, Pardot, etc.) for campaign creation, management, and optimization
• Well-developed skills in Salesforce or similar relevant CRM for reporting, dashboard maintenance, and customer data hygiene
• Proven experience leveraging native reporting tools in these platforms to create reports and dashboards
• Proven marketing program management skills and capability to build and deploy effective marketing programs
• Experience prioritizing and managing cross-functional priorities and resources, analyzing marketing performance, defining KPIs and ROI benchmarks
• Strong proficiency with using AI tools for organization, project management, workflow optimization, and insights
• Strong proficiency in using standard office software (e.g., Microsoft Office, Google Workspace) and navigating digital tools for communication and productivity
• Willingness to travel up to 10% of the time

Qualifications

• Bachelor’s degree
• 5+ years of marketing experience, with a strong focus on marketing operations and automation, including campaign development, execution, and performance measurement.

Nice to Have

• Experience within the edtech, education, publishing or similar industry

Skills

* Required skills