Marketing Operations Manager

About This Role

The Marketing Operations Manager will enhance the efficiency, accuracy, and overall performance of Klipboard's marketing engine, supporting the US business and contributing to global operations. This role involves managing the HubSpot ecosystem, optimizing lead lifecycle processes, ensuring data quality, and reporting on funnel performance.

Responsibilities

• Serve as the primary HubSpot Marketing Hub & CRM administrator for the US region.
• Maintain and optimise workflows, automation sequences, scoring models, lead routing, and data governance rules.
• Build and manage dashboards, reports, and attribution models to support insight requirements.
• Ensure data hygiene and compliance across contacts, companies, deals, and campaign records.
• Oversee lead capture, qualification criteria, and lifecycle stage progression.
• Improve MQL > SQL > Closed Won conversion rates through better routing, enrichment, segmentation, and messaging.
• Partner with Sales to ensure SLA alignment and monitor lead follow-up performance.
• Influence campaign strategy with actionable insights on channel effectiveness and pipeline performance.
• Work with regional marketing managers to set up landing pages, forms, email campaigns, nurture flows, and campaign structures in HubSpot.
• Support A/B testing, segmentation strategies, and personalisation efforts.
• Ensure all campaigns are tagged correctly for accurate attribution and reporting.
• Contribute to global HubSpot standards including naming conventions, data models, workflows, scoring, and reporting frameworks.
• Participate in cross-regional projects such as CRM/MarTech enhancements and demand-gen process optimisation.
• Present monthly and quarterly reports on US marketing performance, funnel health, and campaign effectiveness.

Requirements

• 5+ years of experience in Marketing Operations, Demand Generation Operations, or CRM/Automation Management
• Hands-on expertise with HubSpot Marketing Hub and HubSpot CRM (admin-level proficiency) or an equivalent CRM like Salesforce
• Strong analytical skills with the ability to interpret data, build dashboards, and present insights to senior stakeholders
• Experience with lead lifecycle management, scoring models, attribution, and workflow automation
• Solid understanding of B2B marketing funnels and pipeline dynamics
• Detail-oriented, process-driven, and comfortable working with complex systems

Qualifications

• 5+ years of experience in Marketing Operations, Demand Generation Operations, or CRM/Automation Management.

Skills

* Required skills