Marketing Operations Coordinator

About This Role

This Marketing Operations Coordinator role supports Demand Generation and Growth initiatives by ensuring seamless execution of campaigns and field marketing programs, managing performance reporting and analytics, and maintaining a marketing technology stack. The coordinator will work closely with marketing, sales, and partnership teams to execute multi-channel demand generation campaigns and optimize the HubSpot instance.

Responsibilities

• Plan, coordinate, and execute logistics for industry conferences and field marketing events
• Manage vendor relationships and negotiate contracts for event services, booth materials, and promotional items
• Handle tactical execution details including booth setup, promotional materials, lead capture logistics, and post-event follow-up workflows
• Coordinate cross-functional event teams and ensure seamless on-site execution
• Support execution of demand generation campaigns across multiple channels (LinkedIn ads, email, paid media, partner co-marketing)
• Build and maintain campaign reporting dashboards that track performance by segment
• Measure and report on pipeline created from marketing initiatives, tracking leads through the funnel to closed-won revenue
• Maintain and continuously improve our HubSpot instance by ensuring data quality, workflow efficiency, and reporting accuracy
• Build and optimize automated workflows for lead management, nurture campaigns, and sales handoffs
• Create comprehensive dashboards and reports segmented by channel

Requirements

• 2-5 years of experience in marketing operations, preferably in a B2B SaaS or technology company
• Hands-on expertise with HubSpot (workflows, reporting, database management, integrations)
• Proven experience managing field marketing logistics and event operations
• Strong project management skills with ability to juggle multiple campaigns and events simultaneously
• Experience building marketing dashboards and analyzing campaign performance data
• Proficiency with data enrichment and management tools
• Excel/Google Sheets proficiency for data analysis and reporting

Qualifications

• 2-5 years of experience in marketing operations, preferably in a B2B SaaS or technology company

Nice to Have

• Experience with LinkedIn Campaign Manager or similar paid advertising platforms
• Familiarity with partner/channel marketing operations

Skills

* Required skills