Marketing Director

About This Role

This Marketing Director will lead marketing efforts across K-12 Education, Non-Profit, and Human Services verticals for Sparkrock, a company that provides technology solutions to social benefit organizations. The role involves defining go-to-market strategies, managing a marketing team, and collaborating with sales and product leadership to drive revenue targets.

Responsibilities

• Define and execute go-to-market strategies across all core verticals, ensuring alignment with business objectives, sales priorities, and customer needs
• Plan, prioritize, and manage the marketing calendar to balance demand generation, customer marketing, product launches, and brand initiatives
• Lead and coach a high-performing marketing team, setting clear goals, expectations, and standards for quality and impact
• Partner closely with Sales, Product, and Executive leadership to align messaging, campaigns, and revenue targets
• Oversee the development of high-quality marketing assets and campaigns that are insight-driven, well-positioned, and measurable
• Use data, dashboards, and AI-enabled tools to evaluate performance, optimize execution, and continuously improve outcomes
• Create compelling value messaging and update assets from the website through collateral
• Develop a deep understanding of the market, customers, and competitors
• Build awareness and opportunity through multiple channels such as LinkedIn, agencies, paid ads, SEO, PR, content

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in marketing, especially B2B ERP growth marketing and demand generation
• 3+ years of Non-profit and municipal government industry experience
• 3+ years of proven track record of effectively interacting with executive teams and senior management
• Strategic marketing leadership with ability to define and execute clear go-to-market strategies
• Strong collaboration skills, particularly with sales, product, and executive stakeholders
• Data-driven decision-making, with experience using analytics, dashboards, and AI-enabled marketing tools
• Demand generation and customer marketing expertise across the full funnel
• People leadership skills, including coaching, prioritization, and setting high standards
• Proficiency with modern B2B marketing technology stacks (CRM, marketing automation, analytics, attribution tools)
• Experience leveraging AI-powered marketing tools
• Executive-level communication skills
• Strong ownership mindset
• Comfort operating in ambiguity
• Curiosity and adaptability

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in marketing, particularly B2B ERP growth marketing and demand generation; 3+ years of Non-profit and municipal government industry experience; 3+ years of proven track record of effectively interacting with executive teams and senior management

Nice to Have

• Experience in high-growth or scaling SaaS organizations
• Familiarity with public sector, education, or non-profit buying cycles and procurement processes
• Experience with account-based marketing (ABM) and enterprise sales motions
• Background in change management or marketing transformation initiatives
• Advanced certifications in analytics, growth marketing, or AI-enabled marketing platforms

Skills

* Required skills

Benefits