Marketing Director

About This Role

Lead the property's marketing strategy and execution, focusing on promotions, events, player development, and competitor analysis. Drive guest service improvement and achieve financial goals for the casino.

Responsibilities

• Develop, prioritize, and implement property marketing strategic plan
• Develop marketing programs to achieve property's marketing and business goals, aligned with company and brand
• Monitor competitive and industry trends to ensure responsiveness and competitiveness
• Create annual and program budgets, manage expenses, and monitor progress toward budgetary goals
• Analyze and report on the success of marketing programs, including incremental revenues and ROI
• Contribute to successful achievement of property financial objectives
• Select, develop, and manage all marketing managers and indirectly oversee all marketing staff
• Select and manage cost-effective outside vendors and monitor their performance
• Ensure all marketing activities, staff, and partners comply with regulatory, company, and property policies
• Coordinate marketing support with all other operational departments
• Represent marketing for the property executive team
• Communicate marketing plans, programs, and results to other key departments and team members

Requirements

• Bachelor’s degree in Marketing, Advertising, Business or related field
• Four (4) years marketing experience
• Knowledge of all gaming regulations and procedures
• Strong written and oral communication
• Knowledge of all computer software and office systems

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business or related field
• Four (4) years marketing experience, preferably in the casino industry

Nice to Have

• Experience in the casino industry

Skills

* Required skills