Marketing Associate

About This Role

Lead and execute local marketing strategies for a premium infrared sauna studio to drive membership growth, improve retention, and strengthen community ties. Develop B2B partnerships and manage digital acquisition campaigns.

Responsibilities

• Build and execute an integrated local marketing plan to drive leads, session count, conversions, and membership growth.
• Develop and manage B2B partnerships to generate leads, referral streams, and memberships.
• Help oversee digital acquisition campaigns (paid social, search, display), email marketing, SMS, and CRM-driven retention programs.
• Organize and execute local events and activations to increase brand awareness, drive first visits, and sell memberships.
• Organize, manage and execute periodical promotional campaigns for the studio.
• Track and analyze core KPIs and provide regular reporting with clear recommendations.
• Attend weekly calls with digital advertising, marketing, and lead sourcing partners.
• Train and develop Membership Sales Associates to improve lead conversion, sales, and retention.

Requirements

• 3+ years marketing experience with proven local/digital results
• Demonstrated success driving membership or subscription growth and improving retention metrics
• Proficient with paid social and search advertising, email/SMS marketing, and CRM tools
• Strong relationship-builder—comfortable pitching and managing local business and corporate partners
• Data-driven with experience tracking KPIs and optimizing campaigns
• Excellent communication and project-management skills; hands-on and results-oriented

Qualifications

• 3+ years marketing experience with proven local/digital results

Nice to Have

• Bachelor’s degree in Marketing, Business, or related field
• Experience in wellness, fitness, corporate wellness or spa industries
• Familiarity with infrared saunas and franchising

Skills

* Required skills

Benefits