Marketing Analyst with GEN AI

About This Role

Serve as a Marketing Subject Matter Expert to train, evaluate, and fine-tune AI models for marketing. Bridge marketing strategy and AI systems, ensuring models accurately understand marketing concepts, workflows, and business goals. Collaborate with data scientists, engineers, and product teams to build next-generation AI models.

Responsibilities

• Provide domain expertise during model training, ensuring AI systems understand marketing terminology, logic, and workflows
• Label, curate, and validate datasets containing marketing materials (ad copy, campaign briefs, KPIs, customer segments, etc.)
• Design realistic scenarios and data prompts representing different marketing contexts (e.g., brand launches, A/B testing, multichannel campaigns)
• Translate end-to-end marketing workflows into structured training data for AI learning
• Identify decision points, metrics, and dependencies in marketing operations that AI systems must recognize
• Collaborate with ML engineers to represent these workflows in AI-friendly formats
• Review AI-generated outputs for marketing relevance, creativity, tone, and compliance
• Provide structured feedback and improvement strategies to enhance model understanding and response quality
• Develop and refine evaluation criteria (e.g., campaign effectiveness, audience relevance, brand consistency)
• Partner with product teams to define AI-driven marketing use cases

Requirements

• Bachelor's or Master's degree in Marketing, Business, Communications, or related field
• 7-12 years of hands-on experience in marketing
• Experience with campaign strategy and execution (digital, social, performance, and/or brand marketing)
• Experience with Marketing automation tools (HubSpot, Salesforce Marketing Cloud, Marketo, etc.)
• Experience with Analytics and measurement workflows (Google Analytics, Looker, Power BI, etc.)
• Experience with Customer segmentation, journey mapping, and content strategy
• Experience with Media planning, A/B testing, and ROI optimization
• Experience with SEO research using AI/ML methodology

Qualifications

• Bachelor's or Master's degree in Marketing, Business, Communications, or related field
• 7-12 years of hands-on experience in marketing

Skills

* Required skills