Lead Retail Sales Associate

About This Role

This role drives customer experience and sales results, combining operational oversight with sales leadership. The Lead Retail Sales Associate will coach associates on effective selling techniques and ensure daily actions impact business performance.

Responsibilities

• Act as training ambassador, supporting new hire orientation, new product launch education, and skill development of the team
• Coach associates on consultative selling techniques, cross-selling, and upselling to maximize customer value and store performance
• Partner with the Store Manager to communicate key business results, sales goals, and performance metrics to the team
• Assume the role of Manager on Duty as needed, responsible for operational tasks including opening/closing, banking, and store security
• Model best-in-class service that consistently exceeds customer expectations and builds long-term relationships
• Provide customers and caregivers with expert cannabis recommendations, including therapy goals, product effects, dosing, and methods of consumption
• Participate in the patient intake process, entering and maintaining appropriate records in compliance with privacy and regulatory standards
• Accurately process and complete customer transactions using point-in-sale systems
• Resolve customer concerns, inspiring long-term loyalty and trust in our brands
• Support merchandising and promotional execution, ensuring displays and product knowledge align with current campaigns
• Maintain accurate records of all activities in accordance with state and federal regulations
• Foster a positive team culture built on collaboration, accountability, and continuous improvement

Requirements

• Age 21 or over
• High School Diploma or equivalent
• Valid Government-Issued Photo ID
• 2+ years experience in a retail or a similar customer-facing environment where sales and service are critical
• Demonstrated ability to drive sales results and influence others
• Flexible availability, including evenings, weekends, and holidays
• Strong attention to detail with the ability to multitask, plan, and manage time effectively
• Excellent communication and interpersonal skills
• Ability to de-escalate and resolve customer concerns professionally
• Proficiency in Microsoft Office Suite

Qualifications

• High School Diploma or equivalent
• 2+ years experience in a retail or a similar customer-facing environment where sales and service are critical

Nice to Have

• Proven track record of leadership capabilities
• Experience in coaching and developing retail teams on sales skills
• Cannabis industry experience

Skills

* Required skills

Benefits