Head of Marketing Operations

About This Role

Lead and scale a high-performing marketing operations team, architecting automations and integrations to drive revenue. Oversee strategic acquisitions of marketing tools and workflows to enhance lead acquisition methods.

Responsibilities

• Hire and manage a high-performance marketing operations team that can scale to multiple teams long-term
• Be the point person for all demand generation campaign operations and new implementations
• Oversee the strategy and acquisition of marketing tools, workflows, and automations required to scale new lead acquisition methods
• Obsess over the operations of lead ingestion to maximize the efficiency of every lead
• Build advanced automations via platforms such as Workato/AWS/Retool/etc that will work with existing sales/marketing platforms like Marketo/Salesforce
• Ensure everything within sphere of influence is completely automated and designed for scale
• Research, negotiate and purchase net-new software tools that can help drive impact
• Build a waterfall process to maximize the purchase of net new leads from databases while minimizing cost and enrich leads with missing data
• Work cross-functionally with executives, operations, engineering, analytics, brand, sales, and more to improve marketing campaigns, prioritize projects, and ensure alignment

Requirements

• Strong ability to take ambiguous problems and architect hacky and scalable solutions by integrating pre-built tools or engineering with low-code software
• Strong ability to operationalize processes at scale
• Strong ability to negotiate and manage multiple vendors simultaneously
• Impeccable analytical and conceptual problem-solving skills
• Experience working with a high degree of autonomy in a fast-moving startup or a hyper growth environment

Qualifications

• 7-15 years of operations / engineering / marketing operations / product management or relevant experience

Nice to Have

• Experience with SQL, ETL/data pipelines, excel, and BI Tools (Looker or equivalent)
• Entrepreneurial hacker’s mentality

Skills

* Required skills

Benefits