Functional Analyst, SFMC

About This Role

The Functional Analyst collaborates with the Product Owner/Platform Owner and the agile team to deliver user stories, configuring package software and performing technical tasks. This role ensures development standards are met and provides production support.

Responsibilities

• Collaborate effectively with the agile team to configure package software
• Support the team in executing highly technical tasks according to story needs
• Ensure design and development standards are followed to minimize rework
• Participate in daily stand-ups, sprint reviews, and retrospectives
• Complete required documentation for deployment, maintenance, service, and business teams
• Provide production support and help drive down technical debt
• Develop customer relationships by understanding needs and providing solutions
• Develop documentation and provide training to users as appropriate
• Define potential improvement changes to resolve errors and improve system maintainability
• Provide functional analysis for domain/software related to Mergers & Acquisitions and RFP processes
• Provide Subject Matter Expertise around product function and refine requirements with Product Owner and Business Partners

Requirements

• 2-4 years of experience in configuration, coding and application development
• Basic understanding of Scrum, Lean, XP, Kanban and other agile development techniques
• Basic knowledge of continuous integration / continuous delivery practices
• Functional analysis & requirements documentation skills
• Marketing operations & campaign execution skills
• Data-driven thinking
• Cross-functional collaboration
• Attention to detail and quality
• Problem-solving and continuous improvement mindset

Qualifications

• Bachelor's degree in CS or equivalent
• 2-4 years of experience in configuration, coding and application development

Nice to Have

• Salesforce Marketing Cloud certifications (Administrator, Consultant, or Email Specialist)
• Experience with MobileConnect / MobilePush
• Functional understanding of AMPscript
• Basic to intermediate SQL knowledge
• Familiarity with Salesforce CRM, CDPs, or customer data platforms
• Experience working in Agile or hybrid delivery environments
• Experience in financial services, healthcare, retail, or B2B marketing

Skills

* Required skills