Field Marketing Representative

About This Role

This is a hands-on, entry-level field marketing role focused on building relationships and executing brand experiences for Mitten Extracts. The representative will serve as a primary liaison between the brand and the Michigan retail, budtender, and consumer community.

Responsibilities

• Serve as the primary liaison between Mitten Extracts and retail partners statewide
• Execute Mitten Extracts educational events across Michigan
• Lead social hours, hybrid events, and in-store activations
• Deliver brand and product education to budtenders and retail staff
• Drive and collect Mitten Club loyalty program sign-ups in the field
• Distribute marketing materials and digital assets ensuring brand standards are upheld
• Extend in-person activations into digital moments through event recaps, behind-the-scenes coverage, livestreams, and social storytelling
• Collaborate with the Content Manager to translate field activations into social posts, reels, TikToks, and live Q&A content
• Operate on pre-defined retail routes, visiting 4–5 retail locations per day, 5 days per week (Tuesday-Saturday)
• Maintain accurate and timely reporting for all events as directed by the Community Manager
• Work cross-functionally with marketing, product development, and sales teams

Requirements

• Must be 21 years of age or older
• Valid driver’s license and reliable vehicle required
• Excellent communication and relationship-building skills
• Comfortable being on camera and representing the brand in public-facing environments
• Self-motivated with strong organizational and problem-solving abilities
• Willingness to work weekends and travel frequently throughout Michigan
• Passion for cannabis, community engagement, and delivering exceptional brand experiences

Qualifications

• Entry-level marketing role

Benefits