Field Marketing Manager, Partners

About This Role

This role involves developing and executing partner marketing event strategies across North America for a fast-growing AI company, with a focus on building joint pipelines and accelerating revenue through co-marketed in-person and virtual experiences. The successful candidate will drive measurable pipeline impact, manage event budgets, and collaborate cross-functionally with sales and partnership teams.

Responsibilities

• Own the end-to-end strategy, planning, and execution of partner-driven field events across NAMER
• Build and manage a regional partner events calendar in coordination with partnerships and sales teams
• Identify, recruit, and collaborate with strategic partners on co-marketing event opportunities that generate joint pipeline
• Negotiate partner sponsorship commitments, co-funding arrangements, and event deliverables
• Drive measurable pipeline and revenue impact from every partner event, owning pipeline targets
• Develop pre-event, day-of, and post-event engagement strategies to maximize registration-to-attendance conversion and follow-up
• Partner with sales, BDR, and partnerships teams to build targeted invite lists and ensure strong attendance
• Track and report on event ROI, pipeline sourced/influenced, and partner engagement metrics
• Serve as the primary marketing liaison to the partner marketing team, ensuring alignment on joint GTM priorities
• Coordinate with demand generation, content, and brand teams to create compelling event collateral
• Manage event budgets with an emphasis on efficiency and measurable outcomes
• Maintain event project plans, timelines, vendor relationships, and logistics with high attention to detail
• Build scalable, repeatable playbooks for partner event programs

Requirements

• 7+ years of field marketing, event marketing, or partner marketing experience in B2B tech (SaaS preferred)
• Demonstrated experience building and executing co-marketing events with technology, channel, or alliance partners
• Proven track record of driving pipeline through field events
• Highly self-directed and execution-oriented
• Strong project management skills with the ability to juggle multiple events and partners simultaneously
• Experience working cross-functionally with sales, partnerships, and demand generation teams
• Excellent communication skills
• Comfortable with event and marketing tech stack (Salesforce, HubSpot/Marketo, Splash/Eventbrite, 6sense, or similar)
• Willingness to travel regionally (up to 30–40%)

Qualifications

• Bachelor's degree in a related field or equivalent experience
• 7+ years of field marketing, event marketing, or partner marketing experience in B2B tech (SaaS preferred)

Nice to Have

• Experience working with cloud/technology ecosystem partners (AWS, Azure, GCP, Snowflake, Databricks, etc.)
• Familiarity with partner co-selling motions and channel marketing programs
• Experience at a high-growth startup or scale-up
• ABM experience and comfort using intent data to drive targeted event strategies

Skills

* Required skills

Benefits