Director, Partner Marketing

About This Role

The Director, Partner Marketing will be a key leader responsible for developing and executing comprehensive strategies to drive collaborative marketing initiatives with global channel partners and technology alliances across AMER, EMEA, and APAC regions. This role will build and scale Vasion's partner marketing function globally, establish strong partner relationships, and drive joint marketing campaigns to contribute to revenue growth and market expansion worldwide.

Responsibilities

• Set the strategic vision and roadmap for global partner marketing, aligning strategies across AMER, EMEA, and APAC with company objectives
• Lead, develop, and scale the global partner marketing team to execute strategies through partners worldwide
• Direct the development of channel and alliance sales enablement materials for global markets, including playbooks, datasheets, presentations, webinars, and videos
• Lead the strategy, planning, and execution of integrated joint marketing campaigns with partners across all regions to drive brand awareness and demand generation
• Own and optimize global partner marketing development funds (MDF) strategy, allocation, planning, and ROI measurement
• Build and maintain executive-level relationships with partners' marketing and business leaders to develop strategic marketing plans
• Establish global KPIs and success metrics for partner marketing initiatives, and regularly analyze and report on performance
• Collaborate cross-functionally with regional and global Product Marketing, Demand Generation, Sales, and other teams for alignment
• Develop and execute annual and quarterly global partner marketing calendars
• Define, design, and continuously enhance the Partner Relationship Management (PRM) portal strategy globally
• Manage global partner marketing budget and resource allocation
• Drive continuous innovation in partner marketing tactics, programs, and technologies globally

Requirements

• 8-10+ years of Partner Marketing or Channel Marketing experience with B2B SaaS/technology companies
• Demonstrated experience managing global programs
• 5+ years of experience as a manager of people
• Proven success leading, inspiring, and developing high-performing marketing teams across multiple regions
• Demonstrated expertise developing and executing comprehensive marketing programs and strategies with diverse global partner types (Distributors, MSPs, VARs, SIs, GSIs, Technology Alliances, Cloud Service Providers)
• Bachelor's degree in Marketing, Business, or a related field
• Deep expertise with CRM (Salesforce) and PRM (MindMatrix or similar) systems
• Proven experience with multiple partner marketing motions (to partners, through partners, with partners, and meeting in the channel) across global markets
• Track record of planning and executing successful integrated campaigns (webinars, thought leadership content, PR, events, digital marketing) in multiple regions
• Strong experience managing and optimizing global MDF/co-marketing fund effectiveness and ROI across regions
• Proficiency with digital marketing tools and platforms (marketing automation, social media, content management systems, analytics tools)

Qualifications

• Bachelor's degree in Marketing, Business, or a related field
• 8-10+ years of Partner Marketing or Channel Marketing experience with B2B SaaS/technology companies, with demonstrated experience managing global programs; 5+ years of experience as a manager of people, with proven success leading and developing high-performing marketing teams across multiple regions.

Skills

* Required skills

Benefits