Director of Product Marketing

About This Role

This role will define and lead the product marketing strategy for The Tie's information services in digital assets. It involves shaping the market's understanding of their offerings and supporting sales with compelling collateral and campaigns. The Director will drive go-to-market strategies and translate complex features into clear customer value.

Responsibilities

• Own Product Positioning & Messaging by developing compelling messaging frameworks and positioning for The Tie Terminal and APIs
• Clearly articulate value propositions across customer segments and personas
• Drive Go-To-Market Strategy by leading product launches and ensuring cross-functional alignment
• Create and maintain enablement materials including one-pagers, decks, and case studies
• Develop & Maintain Marketing Collateral by overseeing and regularly updating the website, sales decks, and all product-related content
• Collaborate with design to produce world-class visuals and assets
• Run and Optimize Campaigns by partnering with the marketing team on advertising strategy for key product initiatives
• Identify high-impact campaign opportunities based on customer needs and product updates
• Be the Market Expert by working closely with the product team to stay ahead of the roadmap and communicate upcoming features
• Partner with sales to gather feedback, refine messaging, and better understand user pain points and adoption behavior

Requirements

• 5+ years of experience in product marketing, preferably at a B2B SaaS or fintech company
• 2+ years of experience working directly in the crypto industry (DeFi, trading, data providers, custody, analytics, or similar)
• Exceptional writing and storytelling skills
• Demonstrated ability to work cross-functionally with product, sales, and design
• Ability to translate complex technical concepts into clear, value-driven messages
• Experience creating high-quality collateral for both technical and business audiences
• Comfortable owning multiple projects in a fast-paced, dynamic environment

Qualifications

• 5+ years of experience in product marketing, preferably at a B2B SaaS or fintech company, and 2+ years working directly in the crypto industry.

Nice to Have

• Experience working with APIs, terminals, or data platforms
• Familiarity with common MarTech and web CMS tools (e.g., Webflow, HubSpot, Figma)
• Operate with an AI-first marketing approach

Skills

* Required skills

Benefits