Director of Product Marketing

About This Role

Lead product marketing strategy and execution for Teach to One Roadmaps, ensuring its value is clearly articulated and compelling for K-12 decision-makers. Translate product capabilities and customer needs into differentiated positioning and go-to-market plans.

Responsibilities

• Lead Teach to One’s positioning, messaging architecture, and audience-specific talk tracks, ensuring consistency across the buyer journey
• Translate product strategy, product roadmap, and customer needs into clear differentiation, proof points, and go-to-market priorities in partnership with Sales, Product, and Program Success
• Run ongoing customer, market, and competitive discovery, synthesizing insights into actionable recommendations
• Manage the customer advisory council
• Own the evidence and proof stack: case studies, implementation spotlights, outcomes claims, and “how it works” narratives
• Lead go-to-market planning and customer-facing launches for new features/offers
• Partner with Sales to create and continuously improve sales enablement
• Oversee Teach to One channel activation across website, email, social, SEO/SEM, and events
• Collaborate with Sales and Program Success to develop campaigns and supporting collateral
• Define and track success metrics, assess ROI, and drive iteration based on performance

Requirements

• Minimum of 8 years of experience in marketing, with substantial experience in product marketing
• K-12 education sector experience required
• Strong familiarity with CRM and marketing automation tools (e.g., Salesforce and Hubspot)
• Proven experience in managing external vendors
• Ability to facilitate cross-functional collaboration

Qualifications

• Bachelor’s degree in Marketing or a related field, or equivalent experience
• Minimum of 8 years of experience in marketing, with substantial experience in product marketing

Skills

* Required skills

Benefits