Director of Channel and Program Marketing

About This Role

This role involves leading and executing comprehensive channel marketing strategies for TP-Link's Omada brand, focusing on partner development, program implementation, and new product launches to drive revenue and market presence. The Director will manage the marketing budget, analyze performance, and collaborate cross-functionally.

Responsibilities

• Develop and execute comprehensive channel marketing strategies and programs that align with company objectives and drive partner-led revenue.
• Allocate and manage the channel marketing budget, ensuring effective resource allocation and cost efficiency.
• Design and oversee programs such as marketing development funds (MDF) to ensure resources are allocated effectively with clear ROI.
• Monitor and analyze key metrics, including sales data and marketing performance, to optimize strategies.
• Work closely with internal teams (sales, product management, global marketing) to align on goals and messaging.
• Oversee the development of partner-facing content and maintenance of a partner portal.
• Create and oversee demand generation campaigns, including digital, account-based, and partner-specific programs.
• Keep up with market, competitor, and channel trends to identify new opportunities and mitigate risks.

Requirements

• 10-15+ years of experience in technology channel marketing with a focus on program, brand, and learning
• Proven ownership of setting marketing strategy, executing roadmaps, and program management, including fiscal ownership: multi-year planning, cost optimization, and build-vs-buy decisions across security and IT portfolios
• Demonstrated success in building or participating in building a modern channel marketing organization
• Strong leader with excellent communications skills, business acumen, managerial courage, and agility who builds inclusive, high-performing teams
• History of partnering across Sales, Product, Legal, Operations, and Finance
• Ability to quickly learn product features and translate them into value for partners and end-users
• Strong analytical skills with the ability to interpret sales data, identify trends, and adjust strategy accordingly

Qualifications

• 10-15+ years of experience in technology channel marketing with a focus on program, brand, and learning.

Benefits