Digital/Web Analyst

Remote

Software Guidance & Assistance, Inc. (SGA, Inc.) San Jose, CA $55 - $63

Contract Mid Level 3+ years

Posted 4 weeks ago Expired

This job has expired

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About This Role

This role involves partnering with go-to-market, marketing, and product teams to provide insights into customer behavior on Adobe.com. The analyst will synthesize Adobe Analytics and Hadoop data to deepen understanding of site activity and customer journeys, developing an analytics roadmap to support sales and marketing goals.

Responsibilities

Partner with go to market teams, marketing and product teams to deliver insight and understanding of customer behavior on Adobe.com
Synthesize Adobe Analytics and Hadoop data to drive deeper understanding of site activity and customer journeys
Understand key business priorities and marketing goals for Adobe.com and create an analytics roadmap for the site
Identify site requirements to ensure proper tracking of new pages and experiences; work closely with the analytics enablement team
Set and deliver on web goals and targets to drive improvements to web traffic, conversion, engagement, and retention
Collaborate with other marketing analytics teams and researchers and contribute to holistic funnel measurement
Work with analytics teams and technology partners to drive the next generation of analytics tools

Requirements

Expert with Adobe Analytics analysis and insight generation
Strong analytical and quantitative orientation with advanced SQL knowledge in large, complex data environments
Expert with Hadoop/big data environments to synthesize and analyze data
Expert at the creation and use of Excel pivot tables to drive analytics
Strong knowledge of online marketing strategies
Ability to knit together Adobe Analytics and customer attribute data to deliver robust insights into customer behavior on Adobe.com
Atleast three to four years of working with standard clickstream analysis tools: Adobe Analytics, Google Analytics etc.
Two years of experience in advanced web analytics methodologies such as experimentation and testing, competitive analysis, surveys and market research

Qualifications

Bachelor's degree (MBA preferred)
At least 3-4 years of working with standard clickstream analysis tools (Adobe Analytics, Google Analytics) and 2 years in advanced web analytics methodologies.