Community Relations Director

About This Role

This role is responsible for driving occupancy and revenue growth for assisted living communities by providing on-site sales support, community outreach, and sales closing activities. The director will also train and coach executive directors on marketing and sales techniques.

Responsibilities

• Support the Executive Director to achieve occupancy, move-in, and revenue targets
• Formulate and maintain the annual marketing/selling plan and budget
• Develop and implement marketing and selling plans, calendars, and activities
• Collaborate on and implement community-based special events
• Generate inquiries and move-ins through outside events, professional groups, and community involvement
• Maintain annual market competitive analysis
• Respond promptly to all internet, telephone, or in-person inquiries
• Close sales by assisting prospective residents and their families in the decision-making process
• Develop and maintain relationships with and generate leads weekly through referral sources
• Train and coach Executive Directors and backup teams in marketing, sales, and closing skills
• Conduct community/cluster/team training sessions on marketing and selling techniques
• Collaborate with the Executive Director, management, and ownership to develop and execute marketing plans

Requirements

• Ability to adhere to assisted living principles
• Ability to communicate and work within all levels of the company
• Ability to appropriately relate to the public, Residents, families, staff, and other professionals
• Ability to teach/train others effectively
• Ability to work flexible hours
• Ability to travel
• Maintains car in good working order, current driver’s license, and current auto insurance
• Ability to maintain accurate records and provide information as requested/required

Qualifications

• High school diploma is required, and a college degree with a concentration in marketing or equivalent sales experience is preferred.
• Successful experience in marketing/selling/closing sales of assisted living, housing community-based care, or health care.

Certifications