B2B Marketing Specialist

Remote

Somewhere

Full Time Entry Level

Posted 2 weeks ago

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About This Role

This junior to mid-level B2B Marketing Specialist role focuses on strengthening client-focused marketing efforts by executing national and local events, managing B2B campaign assets, and supporting marketing initiatives.

Responsibilities

Manage a wide range of events including registrations, attendee support, shipping materials, equipment prep, and coordinating reservations for client dinners/happy hours
Build event landing pages in HubSpot using templates and draft/send event-related emails (invites, reminders, recaps)
Track and process event invoices, ensure booth/equipment orders are placed, and manage collateral printing and shipping
Prepare simple post-event summaries (registrations, attendance, leads) and update CRM records with guidance from the Senior B2B team member
Build and publish landing pages for B2B announcements and content pieces
Update website pages and add new B2B resources
Draft short-form copy for emails, web pages, and LinkedIn posts
Produce simple graphics using Canva or external design support; create flyers, one-pagers, and basic marketing materials
Upload blogs and partner updates in collaboration with internal Subject Matter Experts (SMEs)
Manage and support a new client-facing newsletter initiative
Track membership payments, maintain listings, and handle administrative coordination for associations
Gather information from internal teams to support campaigns and events
Maintain shared calendars, planning docs, and asset libraries; distribute attendee lists and event deliverables to Sales

Requirements

Junior to mid-level experience in B2B marketing, event coordination, or marketing automation
Highly organized
Detail-oriented
Strong communication skills
Able to manage multiple small projects independently