Associate Director, Practice Development

About This Role

Lead and empower a national team to upskill the field sales force on effectively utilizing marketing resources and driving B2B/B2B2C success for ALASTIN across HCP practices, ensuring consistent brand strategy implementation.

Responsibilities

• Serve as the primary lead in the field to help the field team support practices with marketing and promotional efforts to drive adoption and growth of ALASTIN
• Serve as an in-field support and integrator by developing and training on templates, toolkits, and resources for practice development
• Support sales force to become the in-office practice development leader regarding Physician & Consumer loyalty, merchandising strategy, and support
• Work in the field to help the field team and key customers pull through brand initiatives at the practice level
• Ladder up key insights, programs, and tools valuable for broad implementation through the brand team
• Provide and assist the field in Consumer activation, events, messaging, loyalty, and in-office pull-through activities
• Lead a national team with national responsibilities focusing on high growth opportunity accounts and accounts new to ALASTIN

Requirements

• 8+ years of relevant healthcare or practice development experience, preferably in Aesthetics, beauty and/or medical devices
• Deep understanding of digital, mobile, and social platforms and engagement at a local practice level
• Deep understanding of practice economics, drivers, staffing and structure, patient activation, and financial levers
• Expertise in Customer and Physician insights and behaviors
• Ability to travel up to 60%

Qualifications

• 8+ years of relevant healthcare or practice development experience

Nice to Have

• Sales force support and professional/Consumer marketing experience
• Experience in in-office retail/active aesthetics license

Benefits