Associate Director, Field Marketing

About This Role

This is a field-based, customer-facing role focusing on cultivating and sustaining long-term relationships with key opinion leaders (KOLs) in Psoriasis (PsO) across the U.S. This role drives strategic partnerships, facilitates dialogue around the evolving treatment landscape, and positions Takeda as a leader in PsO.

Responsibilities

• Identify, cultivate, and maintain long-term relationships with national and regional Key Opinion Leaders (KOLs) and Advanced Practice Providers (APPs) in the dermatology space.
• Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert (SME) in psoriasis disease management.
• Gather and analyze competitive intelligence (CI) to stay informed on KOL alignment, key geographic market drivers, influence points, and provider dynamics.
• Capture, document, and analyze customer and market insights to identify regional and national trends, informing strategic decisions by the brand team.
• Plan, develop, and execute advisory board meetings with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
• Support the strategy, planning, and execution of national and regional congresses to advance the Dermatology brand and increase disease state awareness.
• Lead partnerships with field leadership within the assigned geography to optimize and effectively execute marketing strategies.
• Identify and prioritize key educational needs and opportunities within target markets, and initiate programs to address these gaps.
• Serve as a strategic bridge between internal teams (Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and Leadership) and external thought leaders.

Requirements

• Bachelor's degree
• 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry
• 3+ years in Key Opinion Leader management
• Proven experience in developing engagement plans for thought leader/KOL management
• Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs
• Strong leadership capabilities
• Excellent collaboration skills
• Highly organized with strong analytical, problem-solving, and strategic thinking skills
• Exceptional oral and written communication skills
• Ability to manage multiple projects simultaneously
• Demonstrated learning agility, financial acumen, and budgeting experience

Qualifications

• Bachelor's degree, preferably in Biology, Marketing, Strategy, or Business Administration.
• 10+ years of progressive experience in marketing or sales within the biopharmaceutical industry, including a minimum of 3 years in Key Opinion Leader management.

Nice to Have

• Experience working in the Psoriasis therapeutic market
• New product launch experience
• In-depth knowledge of buy-and-bill reimbursement models and payer dynamics
• Skilled in complex biologics
• Skilled in using AI tools to drive efficiency and innovation

Skills

* Required skills

Benefits