Web Producer

About This Role

This role involves defining the global website experience and organic discoverability strategy for Harness.com, acting as the single-threaded owner for website strategy and organic growth. It ensures Harness.com is discoverable across traditional search engines and AI-driven discovery surfaces, driving traffic quality, discoverability, conversion, and pipeline impact.

Responsibilities

• Own the end-to-end web strategy for Harness.com, aligning site architecture, content, and UX with business goals
• Act as the primary owner of the website roadmap, balancing strategic initiatives with ongoing production needs
• Continuously evolve the website to reflect product launches, positioning updates, and market trends
• Own Harness’s organic discoverability strategy across traditional search engines and AI-driven answer engines
• Define and evolve an AEO / GEO strategy focused on entity authority, structured content, use-case clarity, and high-signal pages optimized for LLM citation and summarization
• Lead keyword strategy, content gap analysis, and competitive audits
• Establish standards for technical SEO, structured data, internal linking, and content templates that scale across modules and solutions
• Own performance measurement across classic SEO metrics and emerging indicators of AI discoverability
• Manage and direct external SEO / GEO agencies or vendors
• Own the Webflow platform strategy, including site architecture, CMS structure, templates, governance, and quality standards
• Optimize key conversion paths across the site
• Run experiments (A/B tests, messaging iterations, layout changes) to improve engagement and conversion rates

Requirements

• 6+ years of experience in web production, SEO, or digital marketing in a B2B SaaS or tech environment
• 1+ years of experience in WebFlow CMS specifically
• Deep familiarity with modern CMS platforms and web tooling
• Experience owning web and organic growth strategy through influence, prioritization, and vendor management
• Proven experience owning and operating a high-traffic, high-impact website
• Strong hands-on SEO expertise (technical, on-page, and content)
• Strong understanding of B2B buyer journeys and how websites support demand generation
• Comfortable working with data and analytics to guide decisions
• Highly organized, detail-oriented, and able to balance strategy with execution
• A proactive operator who sees problems, proposes solutions, and drives them to completion

Qualifications

• 6+ years of experience in web production, SEO, or digital marketing in a B2B SaaS or tech environment, with 1+ years of experience in WebFlow CMS specifically.

Nice to Have

• Experience in DevOps, cloud, or developer-focused products
• Familiarity with marketing automation, personalization, or experimentation tools
• Experience partnering with global teams and supporting international sites
• Basic HTML/CSS knowledge or comfort working closely with developer

Skills

* Required skills

Benefits