VP Marketing

About This Role

As Vice President of Marketing, you will own the global brand strategy, execution, and performance, driving marketing outcomes aligned with business growth and customer engagement. This role offers end-to-end campaign ownership and strategic autonomy in a fast-paced environment.

Responsibilities

• Drive global brand strategy, execution, and performance outcomes aligned with business growth
• Lead marketing outcomes aligned with customer engagement and field performance
• Deliver a clear, differentiated brand presence while ensuring global consistency with local relevance
• Collaborate with the Chief Marketing Officer on strategic vision and marketing roadmap
• Manage and evolve the existing marketing calendar and build it out for the future
• Define and execute the brand’s voice, visuals, and positioning globally
• Lead ideation, creative development, and execution of brand campaigns that drive revenue and engagement
• Supervise and guide internal creative teams to produce best-in-class, brand-aligned content

Requirements

• 15+ years in brand marketing (beauty, wellness, or lifestyle industries preferred)
• Team leadership and campaign execution experience
• Demonstrated history of driving measurable campaign ROI, brand growth, and team KPIs
• Strong design and storytelling instinct with ability to lead high-performance creative teams
• Proven ability to translate brand strategy into tangible business results
• Skilled in using marketing tech stacks, performance dashboards, and PM systems
• Strong cross-functional leadership and influence across global teams
• Ability to make informed decisions quickly, iterate on strategy, and pivot in fast-moving environments

Qualifications

• Bachelor’s in marketing required; MBA or advanced degree preferred
• 15+ years in brand marketing, including team leadership and campaign execution, preferably in beauty, wellness, or lifestyle industries

Benefits