VP, Digital Strategy

About This Role

The VP, Digital Strategy will lead and guide the strategic vision for digital marketing programs for large, nationwide nonprofit organizations within a direct response marketing and advertising agency. This role focuses on driving fundraising growth, audience engagement, and innovation.

Responsibilities

• Lead the agency’s digital strategic planning function, aligning with client missions and campaign goals
• Establish best-in-class frameworks for campaign strategy development, audience planning, and channel selection
• Stay ahead of industry trends, platform changes, and emerging technologies to evolve digital strategy offerings
• Serve as senior strategic lead on high-priority clients, developing digital fundraising roadmaps and channel mix recommendations
• Guide the creation of strategy briefs, program plans, and performance projections across platforms (email, SMS, paid media, website, SEO)
• Present strategic plans, performance insights, and optimization recommendations to C-level client stakeholders
• Collaborate cross-functionally with Digital Operations, Analytics, Media, and Creative teams to ensure execution aligns with strategic intent and drives ROI
• Lead, mentor, and scale a team of high-performing strategists and digital thinkers
• Leverage data to inform strategic recommendations and champion a test-and-learn culture
• Develop case studies and thought leadership to highlight strategic success and contribute to agency visibility

Requirements

• 10+ years of experience in digital marketing strategy
• Senior leadership experience in an agency or nonprofit context
• Extensive knowledge of digital direct response fundraising, campaign planning, audience development, and cross-channel integration
• Strong experience with digital platforms including email, SMS, paid social, search, programmatic, and content/web strategy
• Deep understanding of donor behavior, nonprofit verticals, and segmentation strategy
• Proven record of driving digital revenue growth and strategic innovation for clients
• Skilled in analytics platforms (e.g., Google Analytics), CRM tools, and fundraising platforms
• Exceptional leadership, communication, and team-building skills

Qualifications

• Bachelor's degree required; master’s degree or equivalent experience in digital strategy, marketing, or nonprofit leadership preferred
• 10+ years of experience in digital marketing strategy, including senior leadership in an agency or nonprofit context

Nice to Have

• Master’s degree or equivalent experience in digital strategy, marketing, or nonprofit leadership
• Willingness to work across verticals, including faith-based clients

Skills

* Required skills

Benefits