Vice President, CRM

About This Role

Lead and scale the customer relationship management strategy for Fox News Media, driving subscriber growth, engagement, and retention for Fox Nation, and enhancing audience loyalty and monetization across Fox News Channel's platforms. This role requires executive leadership to unify CRM efforts across multiple brands.

Responsibilities

• Own and define the long-term CRM vision, strategy, and roadmap across Fox Nation and Fox News Media
• Serve as the executive leader for CRM across brands, building, leading, and scaling a high-performing organization of CRM leaders, managers, analysts, and campaign specialists
• Act as a senior strategic partner to Product, Creative, Acquisition, Business Intelligence, Growth Marketing, and Executive Leadership
• Champion customer- and audience-centric thinking, ensuring insights inform product development, content strategy, and marketing initiatives
• Oversee the design, execution, and optimization of full-funnel lifecycle journeys for Fox Nation subscribers and Fox News Channel audiences
• Ensure best-in-class personalization and segmentation strategies that reflect distinct behaviors and engagement patterns
• Establish a robust experimentation framework to continuously improve engagement, retention, conversion, and subscription renewals
• Partner closely with Data and Analytics leadership to define CRM data architecture, pipelines, reporting frameworks, and executive dashboards
• Define and own CRM success metrics, including engagement, retention, churn, lifetime value, conversion, and incremental revenue contribution
• Act as executive owner of the Braze platform, ensuring best practices in architecture, orchestration, segmentation, and campaign execution

Requirements

• 15+ years of CRM and/or lifecycle marketing experience
• 5+ years in senior leadership or executive-level roles
• Proven success building and scaling CRM organizations and strategies across subscription-based and/or large-scale media businesses
• Deep, hands-on experience with Braze or comparable CRM platforms
• Strong background in data analytics, customer segmentation, cohort analysis, experimentation, and performance measurement
• Ability to translate multi-brand business goals into scalable CRM strategies and measurable outcomes
• Exceptional leadership, team-building, and talent development skills
• Executive-level communication and presentation abilities
• Highly analytical and results-oriented, with strong business acumen and data-driven decision-making capabilities

Qualifications

• 15+ years of CRM and/or lifecycle marketing experience, with 5+ years in senior leadership or executive-level roles

Skills

* Required skills

Benefits