Staff Software Engineer, Marketing Systems

About This Role

As a Staff Software Engineer, you will partner with Marketing, Product, and Business stakeholders to design, build, and operate Sequel's marketing and web experience stack. This role involves end-to-end engineering across Salesforce Marketing Cloud (SFMC), CMS platforms, and data pipelines/analytics, to ensure reliable delivery, accurate measurement, and compliant handling of customer data.

Responsibilities

• Own end-to-end engineering across Salesforce Marketing Cloud (SFMC); define patterns, reusable templates, and observability using AMPscript, SSJS, HTML/CSS, and JavaScript.
• Architect and own integrations with upstream/downstream systems (CRM, CDP, Data Lakehouse, Snowflake) via APIs, connectors, ETL/ELT jobs, and eventing.
• Design and enforce deliverability strategy; own governance around sender reputation, DMARC, list hygiene, complaints/bounces.
• Architect CMS component libraries; enforce performance budgets; lead accessibility/SEO strategy; define secure capture patterns.
• Define tracking and attribution strategy (UTMs, GA4, server-side tagging); design analytics frameworks; ensure proper QA and data fidelity.
• Lead modeling discussions; define segmentation logic and long-term audience architecture; set QA gates and metric governance.
• Serve as compliance engineering SME; design systems ensuring compliance-by-default; work directly with Legal/Security for risk controls.
• Own security posture for marketing systems; define least-privilege patterns, data minimization strategy, PHI workflows.
• Lead technical reviews; mentor engineers and marketing technology contributors; drive architectural decisions; evangelize best practices.
• Lead ambiguous problem definition; define technical roadmaps aligned with business outcomes; shape long-term platform strategy.
• Define engineering standards; establish automation practices; ensure audit readiness; shape CI/CD for marketing systems.
• Engineer solutions that meet CANSPAM, GDPR/CCPA, and HIPAA expectations where applicable; follow Sequel SDLC, documentation, and audit guardrails (e.g., Part 11/GxP).

Requirements

• Bachelors’ degree in Computer Science or related field, or equivalent combination of education and work experience
• 6+ years of experience in software engineering
• 5+ years of experience troubleshooting and training on enterprise email marketing platforms (SFMC preferred)
• 5+ years of experience implementing SFMC solutions including complex and cross-feature implementations
• Experience with building Pages, Microsites, Forms and form Processing
• Expert level HTML/CSS (email), JavaScript, AMPscript/SSJS, SQL skills
• Deep knowledge of Marketing Cloud/APIs, Data Extensions and Marketing Cloud SFTP
• Deep knowledge of Salesforce Marketing Cloud AMPscript
• Follows CI/CD, version control and test automation
• CMS expertise in WordPress and Drupal
• Production experience integrating marketing platforms with CRM/CDP/data lakes; strong data modeling and ETL/ELT skills
• Knowledge of SQL with complex data extensions, data views and relationships in Salesforce Marketing Cloud
• Ability to clearly communicate complex technical concepts to non-technical stakeholders

Qualifications

• Bachelors’ degree in Computer Science or related field, or equivalent combination of education and work experience
• 6+ years of experience in software engineering, demonstrating increasing technical breadth and responsibility

Nice to Have

• Webflow CMS experience

Skills

* Required skills

Benefits