Sr. Demand Manager (Content)

About This Role

Drive awareness and growth for Aha! by leading multichannel content and organic growth programs end-to-end. This highly visible role deeply impacts organic growth strategy and execution, focusing on B2B audiences.

Responsibilities

• Help drive the strategy for organic growth and content distribution across search, AI, social, email, and the website
• Deepen understanding of market, customers, and products
• Define and maintain the SEO and AI discovery roadmap, including topic strategy, keyword strategy, content structure, and optimization
• Own how content functions as an acquisition path in partnership with product marketing and website teams
• Lead organic growth performance analysis and use it to drive changes in priorities, plans, and investments
• Work with the campaigns team to align paid and organic acquisition strategies
• Develop and maintain partnerships and third-party distribution to grow authority and reach
• Use social listening, SEO, and AI tools to inform content direction and distribution strategy
• Work closely with writers, editors, designers, product marketers, and the website team to turn strategy into coordinated execution

Requirements

• 7+ years experience driving B2B awareness with multichannel content/organic growth programs
• Familiarity with product development domain
• Passion for content discovery across social platforms, search engines, communities, and trusted third parties
• Highly analytical, closely monitoring performance data
• Strong writing skills
• Deep expertise across SEO, AI optimization/GEO, content repurposing, backlink efforts, and authority-building
• Experience designing and running an integrated content growth strategy
• Comfortable leading work across teams that do not report to you
• Ability to interact with company leaders

Qualifications

• At least seven years of experience driving awareness for a sophisticated B2B audience and owned large multichannel content or organic growth programs end to end

Skills

* Required skills

Benefits