Social Strategy Manager

About This Role

The Social Strategy Manager will create and execute organic social media campaigns to drive brand awareness, audience growth, and engagement for Essense of Australia. This role involves blending creativity with data-driven strategies across various social platforms to connect with audiences.

Responsibilities

• Partner with the Director of Social Strategy to define objectives and execute strategic plans to build/maintain a successful social presence across all channels
• Translate data insights into big ideas and campaign narratives to tell a cohesive brand story
• Collaborate with the social creative team to ensure content links back to campaign strategies
• Create and manage the development of ongoing content calendars by account to prioritize and drive execution of social content and social campaigns globally
• Identify and maintain brand content pillars, prioritizing by account
• Partner with digital marketing team to utilize data and social platform algorithms to drive peak performance and engagement
• Define and implement organic boosting strategy and ongoing optimizations across social accounts
• Drive persistent content performance improvement through test and learn scenarios as well as trials for new functionality/tools
• Stay abreast of key industry trends, social platform strategies, best practices, competitive insights and emerging social media trends
• Work closely with Manager of Insights and Analytics to track and report on the success of campaigns across all social platforms and develop improvement strategies based on findings

Requirements

• Minimum 5 years’ experience in digital marketing or social media
• Passion for social media content– full funnel evergreen, cultural, trends
• Demonstrated success creating strategic frameworks with industry, audience, and brand insights
• Fluency with social media channels including Instagram, Facebook, TikTok, Pinterest, and YouTube
• Analytical skills to measure and understand how social campaigns impact broader company business and marketing objectives

Qualifications

• Bachelor’s degree preferred, preference for Communications, Marketing, Business or similar field of study
• Minimum 5 years’ experience in digital marketing or social media

Nice to Have

• Familiarity with running ad campaigns on social platforms
• Experience in Brand Strategy
• Experience in Global Marketing
• Experience in the Bridal Industry
• Experience in Retail Marketing

Skills

* Required skills

Benefits