Social Media Marketing Consultant

About This Role

This role involves developing and executing content-based marketing campaigns across various social media platforms for diverse clients, including automotive, medical, legal, real estate, education, and political candidates. The consultant will drive awareness and conversion through strategic social media presence and paid media efforts.

Responsibilities

• Assist with creative, content-focused marketing strategy on Social Media
• Assist with paid media in social platforms using a variety of methods and products
• Responsible for trafficking and reporting on campaigns
• Responsible for the optimization of campaigns to hit campaign KPIs
• Use real-time data, testing, and campaign learnings to effectively optimize and manage campaigns
• Assist with the development of paid social media campaign strategies and analysis for clients
• Track and exploit new features and products across platforms to create compelling, innovative content-oriented campaigns
• Analyze user and consumption data to maximize opportunities to convert to sales
• Manage and plan the day-to-day functions of clients’ organic social platforms
• Develop social media plans that are consistent with the client's identity and create consistent, meaningful content

Requirements

• 2-5 years social media experience in full-funnel marketing
• United States Citizen and able to verify identity/proof of residency with Meta
• Genuine interest and digital experience in politics
• Fluency in Facebook Ads Manager and Hootsuite
• Fluency in social media platforms
• Experience managing campaigns for multiple clients simultaneously
• Proven track record of delivering success via organic and paid content on social and digital platforms
• Deep understanding of digital and social media metrics
• Extraordinary project management capabilities
• Detail-oriented and comfortable working in a fast-paced environment and meeting strict deadlines

Qualifications

• 2-5 years social media experience in full-funnel marketing

Nice to Have

• Meta Blueprint Certified

Skills

* Required skills