Social Media Editor

About This Role

Manage the day-to-day social presence for The California Post, ensuring timely, engaging content across platforms to maximize reach and impact. This role involves publishing, scheduling, and amplifying news stories with creative execution, working closely with editorial teams to align content strategies.

Responsibilities

• Manage daily posting and scheduling for California Post social media accounts, ensuring comprehensive coverage of top stories
• Write, edit, and tailor posts to maximize engagement and reach across platforms
• Monitor real-time analytics and use performance insights to inform publishing decisions
• Stay on top of social and cultural trends, adapting content strategies to drive growth
• Pitch creative ideas for social-first projects that expand reach and showcase journalism in innovative ways
• Participate in short, on-camera video content for social media platforms, including brief explainers, commentary, or promotional clips
• Collaborate with editorial teams to align coverage and promote content effectively across platforms
• Engage with audiences where appropriate and help set best practices for community interactions

Requirements

• 3+ years of professional experience managing social media for a news organization
• Proven expertise with all major social media platforms, scheduling tools, and analytics dashboards
• Strong editorial judgment and ability to quickly assess what will perform well with audiences
• Demonstrated ability to create compelling, platform-specific content in a fast-paced newsroom environment
• Deep understanding of SEO and social search optimization strategies
• Proficiency in video and photo editing software, including Adobe Premiere Pro, Final Cut Pro, Photoshop, and Canva

Qualifications

• 3+ years of professional experience managing social media for a news organization

Nice to Have

• A strong social media presence or following
• Ability and willingness to appear on camera and deliver news content clearly and concisely on deadline
• Flexibility and adaptability to work evenings, weekends, and during breaking news events when needed

Skills

* Required skills

Benefits