Social Media Director

About This Role

Lead and execute the social media strategy for Enhanced Games, focusing on accelerating growth and building fandom across platforms like Instagram, TikTok, X, and YouTube. You will own the narrative, collaborate with internal teams and athletes, and optimize engagement through innovative content.

Responsibilities

• Develop and drive a social strategy focused on accelerated growth and fandom through innovative, platform-optimized content
• Collaborate and consult across brand, production, executive and athlete teams to deliver compelling, story-rich and educational content
• Lead live content development and publishing around key brand events and momentum
• Leverage innovation (technology, trends) to optimize and elevate engagement, cultivating both conversation and product conversion
• Devise and sustain a cycle of performance measurement, reporting and organization-wide insight-sharing
• Manage daily and long-term content calendars by platform
• Overall administration and operational governance of brand-operated channel
• Manage a team of individual social platform-specific experts/influencers

Requirements

• 4+ years in social media management in global sports, entertainment or high-growth start up
• Demonstrable history of driving meaningful, high-velocity growth on social and/or YouTube
• Proven ability to translate raw, complex data into actionable, strategic insights
• Obsession with assessing metrics and optimizing social plans that yield thumbstopping, premium content
• Experience managing enterprise-level social suites (Sprinklr, Sprout Social), video editing tools (Adobe Premiere, CapCut) and AI content tools
• Expertise in digital hygiene, including MFA protocols, password management and platform-specific security frameworks
• Superior copywriting and storytelling capabilities, with a clear sense of brand voice
• Comfort and excitement working in high-stakes, live broadcast environments where accuracy, speed and precision are all paramount
• Cross-functional, cross-continental collaboration with partners of varying levels of experience and duty

Qualifications

• Bachelor’s degree in Marketing, Communications or a related field (or equivalent real-world experience)
• 4+ years in social media management in global sports, entertainment or high-growth start up

Nice to Have

• Knowledge in social commerce or direct-to-consumer experience

Skills

* Required skills