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Lead and manage SEO campaigns for various client websites, focusing on both technical and content-driven improvements. This role involves experimenting with new tools, automation, and AI to enhance SEO efficiency and visibility.
Responsibilities
- Plan and implement SEO strategies across different client websites
- Monitor key performance metrics like traffic, rankings, and leads
- Work on both technical SEO and content-driven improvements
- Try out AI tools and automation platforms to improve SEO efficiency
- Experiment with prompt testing, featured snippets, and new types of search results
- Look for creative ways to gain visibility beyond traditional search engines
- Keep up with SEO trends, algorithm changes, and AI developments
- Perform audits and suggest improvements for site speed, structure, and schema
- Collaborate with developers and designers to ensure clean technical setups
- Help build efficient processes, templates, and documentation
Requirements
- 3-5 years of hands-on SEO experience (technical, content, strategic)
- Comfortable using SEO tools like Ahrefs, SEMrush, Screaming Frog, Google Search Console, Looker Studio, and Google Analytics
- Technical SEO skills, especially within WordPress environments (site structure, speed, tags, indexing, etc.)
- Working knowledge of structured data and schema markup or willingness to learn
- Strong communication skills (written and verbal) to explain SEO ideas clearly
- Self-directed and curious mindset (building systems, testing ideas, improving processes)
Qualifications
- 3-5 years of hands-on SEO experience, including technical, content, and strategic work.
Nice to Have
- Experience or interest in Generative Engine Optimization (GEO) or AI-enhanced search behavior
- Prompt testing, embedding concepts, or GPT-based tools and APIs
- Using automation tools (like Make.com or Zapier) to improve workflows
Skills
AI
*
WordPress
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Google Analytics
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Automation
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Zapier
*
SEMrush
*
Ahrefs
*
Screaming Frog
*
Google Search Console
*
Looker Studio
*
Make.com
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* Required skills
About FatCat Strategies
FatCat Strategies is a full-service marketing agency based in Raleigh, NC, with a focus on home improvement companies.
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