Senior Technical Program Manager, Martech

About This Role

This Senior Technical Program Manager role at GEICO drives the execution and coordination of a complex portfolio of Marketing Technology initiatives. This involves managing operating rhythms, dependencies, delivery predictability, and executive visibility across multiple product and platform teams, significantly impacting the company's innovation and customer experience.

Responsibilities

• Own end-to-end program management across a portfolio of Marketing Technology and Growth initiatives (messaging automation platform, experimentation platforms, personalization, AI, analytics, SEO/AEO, data platforms)
• Translate strategic roadmaps into integrated execution plans with clear milestones, dependencies, risks, and resource alignment
• Drive operating cadence across the portfolio, including quarterly planning, roadmap reviews, and executive updates
• Align product, engineering, analytics, marketing, security, privacy, legal, and operations stakeholders toward shared delivery goals
• Proactively surface and resolve cross-team dependencies, resourcing conflicts, and sequencing constraints
• Establish standardized program management practices: milestone tracking, risk management, change control, capacity planning, and delivery forecasting
• Manage cross-cutting AI and platform initiatives that span multiple teams and require tight coordination
• Build clear executive-level narratives on portfolio health, risks, tradeoffs, and investment impact
• Ensure regulatory, privacy, security, and compliance requirements are integrated early into program planning and execution

Requirements

• 7+ years of program or technical program management experience leading large cross-functional initiatives
• Proven track record managing complex portfolios with multiple teams and interdependencies
• Strong operational rigor in planning, execution tracking, and risk management
• Excellent stakeholder management and executive communication skills
• Experience operating in fast-paced, ambiguous environments
• Bachelor’s degree or equivalent practical experience

Qualifications

• Bachelor’s degree or equivalent practical experience
• 7+ years of program or technical program management experience leading large cross-functional initiatives

Nice to Have

• Experience leading programs in Marketing Technology, AdTech, Growth platforms, Data platforms, or AI/ML platforms
• Familiarity with agile delivery models, scaled planning frameworks, and modern engineering practices
• Strong systems thinking with the ability to connect strategy to execution
• Comfort working with technical architecture concepts, data pipelines, and platform dependencies
• Experience in regulated or compliance-driven environments (financial services, insurance, healthcare)
• PMP, PgMP, or similar certification

Skills

* Required skills

Benefits