Senior Social Media Manager

About This Role

This role will focus on developing and executing social media strategies, managing campaigns, and overseeing community engagement for well-known brands, primarily in the ice cream industry. The Senior Social Media Manager will also lead the creative team and provide strategic counsel to brand teams.

Responsibilities

• Develop social media content calendars and campaigns for ice cream brands
• Collaborate with in-house creative teams to produce engaging video, copy, and photography assets
• Design social assets using tools like Canva and CapCut (light design work)
• Compile comprehensive analytical reports with recommendations for owned channels and campaigns
• Coordinate with Marketing, PR, and Communications teams to ensure brand consistency
• Liaise with the brand to stay updated on new products and features
• Oversee high-profile partnership logistics, including strategy and execution
• Provide counsel to brand teams on social media channels, best practices, and new channels for consideration
• Lead the creative team to deliver work aligned with client goals and expectations
• Assess available creative assets and proactively recommend new creative or assets when needed

Requirements

• 3-4 years of experience in an advertising and/or public relations agency
• Experience working with high profile brands
• Experience in client relations and adapting to different personalities/work styles
• Proven work experience growing and managing a social community
• Experience launching community initiatives (e.g., online forum, ambassador program, event series, email newsletter)
• Experience creating and managing social content calendars
• Ability to perform light design work
• Ability to identify and track relevant qualitative metrics
• Excellent verbal communication and written skills
• Hands-on experience with social media management for brands
• Knowledge of online marketing and marketing channels
• Ability to write social captions across all current social media platforms

Qualifications

• 3-4 years of experience in an advertising and/or public relations agency

Nice to Have

• Multi-cultural creative marketing experience
• Experience with ice cream brands

Skills

* Required skills