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Lead the technical migration and brand consolidation of four web properties into a single flagship domain for Alesco Data. This role will begin as a contract role focused on successful de-platforming from WordPress and 301-redirect mapping, with potential to convert to a full-time position focused on long-term organic growth and B2B lead generation.
Responsibilities
- Conduct deep-crawl audits of all 4 domains
- Create the master 301 redirect architecture and work with Web Architect and CMS Migration Lead to implement
- Identify "high-intent" B2B keywords currently driving revenue and ensure their rankings are protected during the CMS switch
- Collaborate with Web Architect and CMS Migration Lead to ensure the new non-WordPress site is perfectly indexed and mobile-optimized
- Optimize content for AI Overviews and LLM citations to ensure Alesco Data remains a top authority
- Lead the long-tail content strategy for specific verticals
- Work with the marketing team to optimize landing pages for the highest possible lead gen/conversion rates
Requirements
- 5+ years in Technical SEO
- At least 2 successful enterprise-level migrations
- Comfortable working with large datasets, CSV mapping
- Advanced proficiency in SEMRush
- Advanced proficiency in GSC
- Advanced proficiency in Google Analytics 4
- Comfortable with B2B marketing platforms (HubSpot, etc.)
Qualifications
- 5+ years in Technical SEO, with at least 2 successful enterprise-level migrations
Skills
HubSpot
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WordPress
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Google Analytics 4
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SEMrush
*
Google Search Console
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* Required skills