Senior Product Marketing Manager - Video Games

About This Role

This role will support the Product Marketing function across mobile games, driving marketing strategy to promote awareness, adoption, engagement, and retention of players for Core IP Games, a global leader in game development & publishing. You will lead marketing programs with a cross-functional team and act as a strategic partner to studio and IP teams.

Responsibilities

• Define longer-term marketing objectives and strategy, develop and execute go-to-market plans for new games and live services
• Conduct market & consumer research and translate insights to inform the roadmap and marketing strategies
• Act as a strategic marketing partner and voice of the player to studio leadership throughout the product life cycle
• Monitor mobile market trends and the competitive landscape and be the voice of the market to the CFX team
• Lead the cross-functional team and agencies (Creative, UA, Platform Partners, Social, Influencer, PR, ASO, Brand)
• Brief all partners on marketing strategy, positioning, and messaging and approve assets to ensure brand consistency
• Work with the Creative team on marketing asset development
• Collaborate with Analytics to build accountability (targets, experiments)
• Partner with finance and operations on budget management for brand programs
• Manage marketing campaign calendars, asset deliveries, and messaging for target audiences

Requirements

• Bachelor's Degree or equivalent in business or related field
• 10+ years of experience in mobile marketing, product marketing, or brand marketing
• 5+ years of experience in the gaming industry (ideally in mobile gaming)
• Experience having worked on world-class IPs such as Star Wars™, Game of Thrones®, Marvel®, Transformers®, Pokémon™ or Dragon Ball®
• Analytical marketer who can translate data into actionable insights
• Experience managing a cross-functional team in a large organization
• Integrated Marketing experience including paid, owned, and organic channels
• Strong project management skills

Qualifications

• Bachelor's Degree or equivalent in business or related field
• 10+ years of experience in mobile marketing, product marketing, or brand marketing; 5+ years of experience in the gaming industry (ideally in mobile gaming)