Senior Performance Marketing Manager
Posted 1 month ago Expired
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Upload Your ResumeAbout This Role
The Senior Performance Marketing Manager will lead comprehensive performance marketing strategies, drive growth, and execute campaigns for top mobile apps, leveraging data-driven insights and creative approaches for long-term client success. This role involves managing significant budgets, conducting bold experiments, and continuously learning and adapting strategies to achieve business objectives. You will lead strategy and execution across Google, Paid Social, CTV, and programmatic channels.
Responsibilities
- Take full ownership of business goals and long-term roadmaps (6-12 months), proactively following up on targets and adjusting strategy to ensure business numbers are met
- Set the strategic direction across Google, Paid Social, CTV, and programmatic, leading cross-functional teams (growth, creative and analytics) to align execution with client's broader business objectives
- Own client relationships, serving as a trusted advisor and guiding partners through complex growth, measurement, and scaling decisions
- Coach junior team members to master their channels and team up with creatives to test bold hooks
- Spot trends early and rapidly learn new tools to become a trusted client partner
Requirements
- 5+ years of experience in performance marketing
- Experience driving cross-channel growth for mobile apps
- Experience developing high-performing creative strategies
- Strong fluency in app measurement and attribution (SKAN, MMPs, incrementality testing methodologies)
- Ability to communicate complex metrics into actionable insights
- Thrives in an environment of testing, learning, and iterating quickly
Qualifications
- 5+ years of experience in performance marketing, driving cross-channel growth for mobile apps and developing high-performing creative strategies. Strong fluency in app measurement and attribution, including SKAN, MMPs, and incrementality testing methodologies. Preferably, previous in-house experience.
Nice to Have
- Previous in-house experience
Skills
* Required skills
Benefits
About Twigeo
Twigeo is a global creative performance agency that helps apps grow by combining creativity with data-driven strategy. They run campaigns for top apps, emphasizing curiosity, experimentation, and learning. The company fosters a fun environment with a global team across New York, Los Angeles, Stockho...