Senior Marketing Communications Specialist

About This Role

This role involves leading content development for CoreSite's marketing efforts, leveraging industry expertise and communication skills to create compelling content across various platforms. The specialist will collaborate cross-functionally to drive demand generation, elevate brand equity, and ensure content aligns with strategic goals and budgets.

Responsibilities

• Partner with Marketing leaders to execute content strategies utilizing human expertise and AI for optimization and performance analysis
• Translate complex data center, cloud, and AI infrastructure concepts into clear, value-driven messaging for diverse audiences
• Collaborate cross-departmentally with demand generation teams and channel sales to develop sales enablement tools
• Conceive, execute, and continually enhance CoreSite's blog strategy, incorporating AI-informed topic research and trend analysis
• Plan and manage CoreSite's blog editorial calendar, internal and external contributors, and content execution
• Manage internal and external writing resources throughout the content development lifecycle for various formats
• Write compelling content in multiple formats including blogs, infographics, video scripts, white papers, case studies, and web copy
• Leverage generative AI tools for content ideation and research, while personally authoring key full-length assets
• Identify opportunities to cultivate senior executive thought leadership and develop content targeting key brand personas
• Collaborate with designers to create visually compelling content and ensure content adheres to usage and lifecycle guidelines
• Apply AI-based SEO and keyword research for content optimization to improve discoverability, engagement, and conversion
• Report on content usage and engagement rates and continually optimize content for effectiveness
• Manage relationships with external vendors including writers, videographers, and publications

Requirements

• Exceptional writing and storytelling skills to articulate business value and customer outcomes for complex technologies
• Exceptional editing skills with high attention to detail and strong editorial judgment
• Proficient in the use of SEO optimization tools such as SemRush, Google Analytics, HREFs
• Experience developing and implementing AEO and GEO content to build authority for large AI models (e.g., ChatGPT, Gemini)
• Ability to thrive in a hybrid work environment with regular on-site presence of up to 2 days per week

Qualifications

• Bachelor's degree in marketing, Communications, English or related field strongly preferred
• At least 6 years of marketing experience with broad exposure to data center technologies and industry trends

Nice to Have

• Ability to use content and design tools such as Canva, Adobe Suite, and Microsoft to support digital and social campaigns
• High-level understanding of social media strategies and tactics
• Ability to mentor colleagues on effective communication tactics

Skills

* Required skills

Benefits